Ashton Coghlan

Writing

Ideas for building better products in complex organizations.

Essays and practical frameworks about products, organizations, and technology.

Start here

The ideas that connect the rest of the work.

  1. Products Are Conversations

  2. Complexity Should Disappear

  3. Product Managers Make Reality Legible

  4. Product Strategy Begins With Reality

Methods

Tools for examining product exchanges, defining value, and measuring change.

  1. Conversation Mapping

    Framework

  2. Product Outcome Triplets

    Framework

  3. Outcome Mapping

Organizations and design systems

How learning, governance, and adoption work at organizational scale.

  1. Organizational Learning

  2. Design Systems Are Learning Systems

  3. The Design System Detachment Curve

Analysis

Evidence-led explorations of systems and incentives.

  1. The Nepo Baby Arbitrage